September 23rd, 2016

The new Supers


Fashion Weeks across the capitals are in their full stride now, and of course the focus is undoubtedly on the designers just as much as it is on the models. One sure fire way to get everyone talking, be it positive or negative, is to compare today’s models to the supers that still grace the catwalks to date. It’s been the hottest topic of discussion, from New York to London, and now Milan.
From being deemed ‘bitches of the moment’ to not possessing that supermodel ‘magic’, Kendall, Gigi and co. haven’t had the easiest of starts in the industry, with veteran models unimpressed by their quick rise to supermodel status. Jenner and Hadid have been modelling for just a few years, but their profiles have skyrocketed during that time. From snagging the coveted covers of Vogue and other top fashion magazines, to starring in prestigious campaigns and dominating on the runway, they have most certainly made their presence known. Their power lies in their ability to garner huge traction online, with their combined Instagram following of 72.1 million.
Now let’s talk about the original Supermodels, “The Big Five”, the girls that grafted, were naturals and made it. No social media, just their ambition and the people that made them. Catapulted to fame by Peter Lindbergh and embodying the term supermodel, the likes of Naomi Campbell, Cindy Crawford, Christy Turlington, Linda Evangelista and Tatjana Patitz still are what the fashion world looks to and respects as the supermodel. They are, and will continue to be, household names. These girls opened doors, negotiated previously unheard of deals with industry giants. Their fame empowered them to take charge of their careers, to market themselves – and to ultimately build a platform for today’s new generation of models.
Love them or hate them, we have to give kudos to the new wave of models, super in their own right. From keeping up their social media, sharing their personal lives and career achievements, to connecting directly with their fans and keeping them posted on everything and anything they’re doing, it’s no wonder why landing big campaigns and runway shows is part and parcel of their social standing meets career prospects. Not only are they advertising dreams, but also so connected that everyone wants to join their bandwagon. They work hard and play hard, and have achieved that same level of celebrity the supers were renowned for. It just so happens that their social standing has a lot to do with it.
As Linda Evangelista once said, “We don’t wake up for less than $10,000 a day”, we think it’s safe to say the new wave of models may just be onto something here.