B2B Media successfully launched the Spring Summer 2017 Collections during our Press Day. Guests were welcomed into the open, warehouse-style IPR event space that played host to the previews. The venue was set up in industrial-inspired sections, with the main focus on a vintage Mustang set up in the room, filled with gorgeous flowers and offering personalised bouquets to all guests, made on the day.
Collections were displayed around the vast space, inviting press to explore next season’s offering, and be guided through by members of both the B2B Media and IPR teams. All guests were introduced to the SS17 collections. An open seating area allowed attendees to enjoy refreshments served throughout the day and interact with agency teams. The food and drink offering included a selection of teas and coffee, granola pots for breakfast, a street food van serving burgers for lunch and matcha green tea ice cream in the afternoon.