Bloggers, Vloggers, Influencers, Social Media Stars… We would never have known how these people would influence our world as we know it.
As we become more advanced with technology, we are delving deeper into what we can do with social media. People have used these various platforms to showcase their lives and what they are passionate about and it’s a phenomenon that has created a new breed of elite.
We were first introduced to the first social media platform: “Facebook” back in 2007. People could connect with friends, share pictures and write short status’. Fast forward ten years and the latest technology allows the ‘snapchat” app to scan your face to make a virtual person for you to use.
Here are the top 5 Fashion influencers of 2017:
The thirty year old Italian launched her fashion blog,The Blonde Salad, before Instagram was a thing. By 2015, Harvard Business Review ran its first ever case study on a fashion influencer. Chiara has her own line of shoes and has collaborated with a broad range of brands ranging from Guess to Gucci.
With over 1.7 million Instagram followers, Danielle is the kind of influencer brands are willing to pay for: she can charge up to $20,000 per post, in some cases. We Wore What started out as a fashion blog in 2010, it now touches upon interior design and menswear too. Danielle also launched two of her own brands in 2016, Second Skin Overalls and Archive shoes.
Julia started her blog Gal Meets Glam as a college junior in 2011, unsure of what she wanted to do. She first realised the influence that she had when she started to track through affiliate links she said: “The products I was talking about would sell out within a few days.” Her feminine style has landed her campaigns with Tory Burch, Coach and Club Monaco among others.
One of YouTube’s well known fashion vloggers got her break in 2010. Her channel Clothes Encounters has grown massively and in 2017, Jenn launched direct to consumer line Eggie, selling the comfy, cool looks she’s known for.
Want to give blogging a try? We found some tips used by social media influencers themselves:
1) Define your channel:
Who are you and what are you all about? The most successful influencers use their channels to answer these questions because they understand that their channels are representative of their morals and passions.
2) Communication is key:
For an influencer to connect most successfully with a brand, he/she must behave as a business. There’s not much room for an absent minded artist to contribute meaningfully to a major marketing campaign. Quality of communication is closely related to the quantity of communication.
Influencers can build their audiences and rise to prominence by producing collaborative videos with other influencers, everyone promoting everyone else. Agencies work with multiple brands so if one agency has a great experience with you, they’re more likely to recommend you for other paid brand projects.
4) Don’t be afraid to say ‘no’:
As an influencer, your biggest asset is your audience. When that audience grows, it brings more brands to your door for partnerships. So for example if a brand wants to work with you but you don’t believe in the product just say “no” because your followers trust your genuine approach
5) Learn to take feedback:
Being open to feedback is also critical when it comes to working with brands. Just as you know your audience best, brand managers know their brands best. They ultimately have some say in the final product that they’re paying for; their goals aren’t related to fuelling the growth of your channel. Being open to feedback is critical to cultivating relationships with brands.