October 27th, 2017

B2B Media Press Day Coverage SS18


We are EXHAUSTED! The team have only just had time to sit down to write this blog. Let us explain…

The B2B Media team pulled together two press days on the 24th of October – one in New York and one in London. It took a lot of work but we are immensely proud of what we have achieved.

B2B Media London Press Day

Our London Press Day was at IPR in Shoreditch in London. We have had buzzing press days in this venue before and it was great to return and see some old faces. It was a few of the teams first press day so it was interesting for them to see how it would work for a PR Agency.

We had a busy afternoon setting up on Monday but being the busy worker bees that we are, we set up pretty quickly. Our space was treated like an art installation at the Tate Modern –  minimal but powerful.

It was an early start on Tuesday, arriving for 8:30am to finish off the last little bits for the opening, the venue was beautifully decorated with jungle style plants and Scandinavian style lighting. Here are a few photos from our London Press Day:

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Parajumpers New York Press Day

B2B Media also assisted with a press day in NYC for our brand Parajumpers’, this was situated in the MT Showroom in Chelsea, Manhattan. The venue was layered with a rustic wooden style floor and vintage brickwork which complimented the colours of the Parajumpers’ collection perfectly. There was an embossing machine which allowed Parajumpers to give out personalised Moleskine’s and luggage tags to the lucky few who were quick enough to get them.

We loved welcoming the actor Justin Marcel McManus and stylist Sarai Baez to the day, it was exciting to see them try on the Parajumpers products. Justin even did a little dance for us.. (check out our instagram for that).

Here are some of our favourite photos from the day:

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Stay tuned for some video footage of our London Press Day…