Last month B2B Media Ltd PR London held their seasonal SS19 Fashion Press Day in collaboration with our friends at IPR.
The day before the event, team B2B Media Ltd PR London headed to the venue, with the collections from all our fashion and accessories brands, to set up the huge warehouse space into an eye-catching display of all things set to come. We hung, steamed, and merchandised collections in a dedicated B2B Media Ltd PR space, dressed with tube lights. A chic 70’s inspired breakout area was set up for attending guests to relax and catch up with one another.
Throughout the day guests were refreshed with juices and sustained with consumables including morning pastries and delicious vegan hotdogs, yes they are a thing!
The event was a hugely successful affair, with attendees from all of the major fashion publications, influencers and key industry tastemakers making their way to East London to see the upcoming fashion collections from Bensimon, Alama, AnZ, Colmar, OneTeaspoon, Munx and Parajumpers.
The one stop shop of newness, included bold outerwear and retro fused sportswear from Colmar, technically refined coats from Parajumpers, relaxed denim and contemporary ready to wear from the cult OneTeaspoon, along with noteworthy knits from AnZ, including new styles of the hero cardigan. Alama’s beautiful handmade Masaai jewellery was styled in bell jars, accompanied by miniature succulents, and the outstanding heritage tennis shoes from Bensimon were presented in the form of a static installation, that garnered a huge amount of attention.
The fashion and accessories press day always provides a really great opportunity for B2B Media Ltd PR London to meet with the press and present the offerings from the brands that we will be working with for the season.
Thank you to all who attended, we look forward to working with you all on the new season. Team B2B Media Ltd PR London!