B2B Media headed down to The Yard in Shoreditch for our Spring Summer 2020 Press Day in partnership with our friends from other East London Agencies.
The Spring Summer 2020 press day was held in a vast warehouse space, decorated with plush furniture and fabulous tropical plants, all with a simplistic twist. Each brand was displayed with minimal detail to highlight the beauty of each collection, accompanied with small, yet impactful, bios for a clear overview of inspiration.
Before browsing the collections, guests were invited to the ‘Press Day Market,’ which offered fresh fruit, delicious pastries and a selection of worldwide cheese and bread. With a choice of hot drinks from the coffee cart and refreshing soft drinks everyone was suitably sated.
Showcasing one of the latest additions to the B2B Media LTD PR roster, SANKT is focusing on reimaging classic ready-to-wear pieces with a Scandinavian sensibility. The sophisticated collection can be as easily layered to create a striking look, as it can be paired down to individual garments that have an everyday, casual appeal.
The Blauer collection puts a summer twist on a well-proven formula, combining a vintage effect with modern nylons. While Colmar leaps into the future, using eye-catching metallics decorated with coloured tape to exemplify the concept of utility.
Seasalt transports us to the stunning, sand-fringed Isles of Scilly with the use of natural textures, a sea-inspired colour palette and exotic prints. Feeding our inner wanderlust, Parajumpers sees a lightweight update, creating the perfect pieces for everyday enjoyment and unexpected adventures.
Thank you to all who attended, we look forward to working with you all on the new season. Team B2B Media Ltd PR London!