This decade was one to remember. From new trends to brand makeovers, we look back on fashion’s most memorable moments that impacted the fashion industry.
While this decade saw many brand changes, the fashion world was in uproar when Phoebe Philo departed from Celine. Maintaining very different signature styles, the switch from Phoebe Philo to Hedi Slimane in 2018, was a shock no one saw coming. It was declared a state of emergency and the fashion industry encouraged Phoebe fans to purchase as many of her Celine pieces as possible. The public resorted to vandalising Celine advertisements, adding the accent over the E. Social media reacted with the launch of the iconic Instagram account @oldceline, which maintains 285K followers.
This decade we have been fortunate enough to have two Royal Weddings. Both brothers, Prince William and Prince Harry found their brides. As always the designer of the wedding gowns was greatly anticipated, but in the end, Kate opted for an epic laced style designed by Sarah Burton, Creative Director of Alexander McQueen. Meghan’s, on the other hand, was more minimalistic and refined designed by Clare Waight Keller, Creative Director of Givenchy.
The decade of the woman, Both, Christian Dior and Givenchy, appointed their first female Creative Directors. Maria Grazia Chiuri was an industry hallmark long before she joined Dior, having worked on the team that developed the famous Fendi ‘Baguette’ bag. Moving to become a co-creative at Valentino in 2008, it was announced in 2016 that she was to become the new Creative Director of Dior – the first woman to lead the fashion house in the label’s 69-year history. Givenchy followed suit with Clare Waight Keller, being the first woman to take over the solely male ran fashion house. Having previously won the ‘Designer of the Year’ at Pringle of Scotland, Keller was no stranger to the industry and went on to design the Royal’s Wedding dress for Meghan Markle.
This decade we have sadly lost two of the most fundamental fashion designers in history, Alexander McQueen and Karl Lagerfeld. Alexander McQueen put a spin on fashion; his innovative and eccentric catwalks were renowned and gave him the attention he needed in order to become one of the most respected designers. Karl Lagerfeld changed Chanel. He was the Creative Director of two of the crucial fashion houses in the fashion world, Chanel and Fendi, as well as his own brand. Chanel was considered a ‘dead-brand’ following the death of Coco Chanel until Lagerfeld lead the brand to success. He began by revamping the ready-to-wear fashion line, and he integrated the interlocked ‘CC’ initials of Coco Chanel into different patterns and prints for the House.
Diversity was a constant theme throughout the decade. In the publishing world, Edward Enninful was appointed editor-in-chief of British Vogue and the industry drastically changed. With both Rihanna and Beyoncé gracing the September covers, the most important issue of the year. Transgender models have also challenged the fashion industry’s perspective on gender. Models such as Andreja Pejić, Hunter Schafer, Indya Moore and Casil McArthur have not only modelled for the likes of Louis Vuitton, Dior and Vogue but they have been advocates for the trans community. On the design side of things, Virgil Abloh has made huge strides, from becoming the artistic director of Louis Vuitton to the success of his own “Off-White”, there’s no denying Abloh has had a huge impact on the fashion industry.
Here’s to 2020!